King Bach’s parody’s have now penetrated elite status. Feature films and stands ups are the only way up from here. Yesterday he released his new project with Stephen Curry to market Brita in a more modern way. They spoofed the related topic of an annoying roommate.
The campaign was created by DDB San Francisco (Agency) and AKQA (Media Agency), two prestigious creative and media agencies. The were hired to promote the new Brita Stream Filter to the proper consumer. Millennial roommates were definitely their target which was an accurate choice. I don’t use a Brita containers because it takes too long to refill and you are not really sure if its all the way clean. I usually have to buy bottles of water so I may give it a chance. Looks like they did their research. Well Done!
Check out the “Best Roommate Ever w/ Stephen Curry” video and BTS below:
BEHIND THE SCENES