Approximately nearly 85% of people use their smartphones to access social media and nearly half of smartphone users listen to music on them. It would make sense to use music influencers to promote music on various social media platforms considering their followers more than likely will listen to the music they promote. Here are four ways influencers can promote your music.
1. Understand your Brand and Match an Influencer to It
It would make no sense if your brand centers around Hip Hop and you’re reaching out to an influencer in folk music. Therefore, if you’re planning on starting a record label, your brand, music genre and image should already be established. You then need to reach out to an influencer that specializes in the same culture. Fans can be fickle and will know if someone isn’t into the same music scene as them. You do not want to be known as a pretender in an already saturated industry.
2. Forge a Relationship with an Influencer
Once you have found a few influencers, decide how many you want to work with. If it’s only one, perhaps have an order of preference and contact them one at a time. Ideally, you want to work with an influence that can align with your business ideas so that you can forge a relationship with them, going forward. Get to know them and their ideals. Consider ways of working together, and also look for new local influencers because they often are eager to gain recognition and it’s one of the best ways to locally and mutually gain support.
3. Have an Influencer Feature in Your Next Video
Consider starring a few influencers in different roles if you’re planning to film a music video. Research into new influencers or local ones that suit your style of music or brands that can connect with you in some way. Look at their followers to determine what they’re into to see if they’re a perfect match for your music. The more similar to your music and style, the more likely they will be interested in your content as well. The influencer will not only receive exposure, they will also promote your music and video too.
4. Invite an Influencer to your next Appearance
If you’re making an appearance in a major city or show, consider inviting an influencer along, giving them exclusive access and the VIP treatment. They will upload everything onto the social media platform(s) they use. If you connect with worldwide influencers, you can repeat this in several countries. This is not only a great way to get to meet the influencers you may have been working with, but it also is good PR for you, your music as well as them. By offering to do an interview or piece with them to specifically upload you will gain additional exposure and reach more people.
Music influencers of today tend to carry much more sway than traditional PR. Their followers will listen to what they promote, often liking, downloading, or posting music they like in response. This means of free promotion can work wonders if you make the right connections with the right influencer(s). By doing so, you can develop a lasting relationship that’s beneficial to both of you.